Reduced redness
"Bought this for my husband who had an irritated red patch across his cheeks and nose. He’s a brand loyalist and switched from his old brand. This works!"
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A gentle, low-foam cleanser safe for sensitive skin that easily removes makeup, mineral SPF, oils, and dirt, without burning eyes or leaving skin tight.
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Suitable for
All Skin Types
Why we stand behind it
This non-stripping cleanser takes it all off while building the skin's barrier back up. Designed to help naturally soothe inflammation, it also works to replenish the skin with essential minerals and electrolytes normally stripped during cleansing. Gentle enough for daily AM/PM use, this soap-free, fragrance-free, pH-balanced gel is clinically-tested, derm-approved, and won't itch, sting, or burn.
Based on a third-party test with 30 subjects including those with sensitive skin:
94% agree that it did not burn their eyes
Key ingredients
Minerals + Electrolytes (Zinc, Copper, Magnesium): Help build skin's immunity + boost hydration levels.
100% Pure Aloe Vera: Helps form a protective barrier to retain moisture + promote healing.
Oat Extract: Helps naturally soothe inflammation + irritation.
this product meets
The Credo Clean Standard™
Every product we offer meets our industry leading standards for safety and sustainability.
learn moreThis product is
Cruelty Free
Sustainable Packaging
Vegan
Fragrance Free
Paraben Free
Use twice daily, AM/PM. For the best skin-soothing results, follow with SOS Spray or SOS Serum and SOS Cream.
We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.
How to recycle your empties
1. Disassemble and clean all components
2. Pick the right disposal bin
3. Drop off your empties at your nearest Pact bin
1 Product Recycled = 10 Credo Rewards Points
create accountTower 28 Beauty is a safe space for sensitive skin. All products are non-irritating, derm-approved, clinically tested, and 100% adhere to the National Eczema Association’s ingredient guidelines. Inspired by the effortless California lifestyle, Tower 28 even borrowed their name from a real lifeguard tower in Santa Monica. A meeting spot for locals, it symbolizes everything they believe in: community, healthy fun, and clean living.
SHOP ALL Tower 28Overall rating: 4.4883723 / 5 from 43 reviews.
The SOS Daily Balancing Gel Cleanser is praised for its gentle texture and effectiveness in removing makeup, SPF, oils, and dirt without irritating or drying out sensitive skin. While some customers feel it leaves their skin clean, others note it may not be as hydrating.
Review topics: [feels, skin, face, price, bottle, cleanser, pump, dryness, wash, fan].
"Bought this for my husband who had an irritated red patch across his cheeks and nose. He’s a brand loyalist and switched from his old brand. This works!"
— Becky W. (5/5)
"Great for sensitive dry skin. I also have rosacea and this cleanser leaves my skin feeling clean but not stripped and never reactive."
— Barbara W. (5/5)
"I have struggled to find a gentle cleanser that is fragrance free and does not bother my sensitive skin. This one has worked quite well and will be looking forward to trying out other SOS products."
— Sarah F. (5/5)
"I have oily skin so I think this formula is good as a non foam cleanser. My skin does feel a little dry afterwards"
— Emily (4/5)
"I thought this was a good gentle cleanser that foamed up well with some water. I found it a little drying for my skin"
— Emily (4/5)
"A great staple in my cleansing routine. I swear by multiple Tower 28 products now."
— Sarah B. (5/5)
"This is a wonderful cleanser. It’s gentle and effective without stripping my skin. The bottle lasts a longtime."
— Isabelle (5/5)
"Gentle on my skin yet strong enough to remove makeup and SPF."
— Claudia C. (5/5)
"I have roseacea and this cleaner is so gentle yet very effective at cleaning my face."
— Lauren C. (5/5)
"I’m a big fan of the SOS products. It’s a gentle cleanser that helps keep my face fresh. I like how it doesn’t foam up a huge amount and is easy to rinse off."
— michaela m. (5/5)
We offer clean beauty vetted to the highest standard.
We want to know where ingredients come from and how they were made.
Clean beauty should include the just treatment of humans and animals.
We co-founded Pact to tackle beauty’s packaging waste problem.
A gentle, low-foam cleanser safe for sensitive skin that easily removes makeup, mineral SPF, oils, and dirt, without burning eyes or leaving skin tight.
Tower 28 autoreplenishfavorites cleansers cruelty free face wash Fragrance Free fsa/hsa made for summer skin Paraben Free Shop By Concern_Dry Skin Shop By Concern_Redness Shop by Concern_Sensitive Skin Shop By Ingredient_Fragrance Free Shop By Ingredient_Niacinamide Shop By Ingredient_Vegan Shop by Packaging_PCR Shop by Routine_Morning & Night Shop By Skin Type_All Shop By Skin Type_Sensitive skin care summer tested Sustainable Packaging Vegan add-to-cart //btr.qfbjkbvsj.skin/cdn/shop/files/Tower28_SOSDailyBalancingGelCleanser_Swatch_02.jpg?v=1721451597 //btr.qfbjkbvsj.skin/cdn/shop/files/Tower28_SOSDailyBalancingGelCleanser_Benefits_03.jpg?v=1721451550 //btr.qfbjkbvsj.skin/cdn/shop/files/Tower28_SOSDailyBalancingGelCleanser_Benefits_04.jpg?v=1721451605 //btr.qfbjkbvsj.skin/cdn/shop/files/Tower28_SOSDailyBalancingGelCleanser_Benefits_05.jpg?v=1721451547 //btr.qfbjkbvsj.skin/cdn/shop/files/Tower28_SOSDailyBalancingGelCleanser_Benefits_06.jpg?v=1721451580 //btr.qfbjkbvsj.skin/cdn/shop/files/Tower28_SOSDailyBalancingGelCleanser_Clinicals_07.jpg?v=1721451534 //btr.qfbjkbvsj.skin/cdn/shop/files/Tower28_SOSDailyBalancingGelCleanser_Ingredients_08.jpg?v=1721451498 //btr.qfbjkbvsj.skin/cdn/shop/files/Tower28_SOSDailyBalancingGelCleanser_Routine_09.jpg?v=1721451601 //btr.qfbjkbvsj.skin/cdn/shop/files/Tower28_SOSDailyBalancingGelCleanser_Recycle_10.jpg?v=1721451553 41225814048881 5 oz / 150 ml 20.00 //btr.qfbjkbvsj.skin/cdn/shop/files/Tower28_SOSDailyBalancingGelCleanser_01.png?v=1762269198 https://btr.qfbjkbvsj.skin/products/sos-daily-balancing-gel-cleanser?variant=41225814048881 OutOfStock 5 oz / 150 ml